Santam Besafe App

Art direction | After effects| Design | UX

To fulfill their brand promise of helping to keep you safe out there, Punk developed an app for Santam that allows users to keep their family and friends by their side, no matter where in the world they go. To launch the app we wanted to give users a chance to experience Be Safe without the need to install it.

We did this by synching the users devices, displaying the app’s functionality on your phone while the cinematic experience is simultaneously displayed on your desktop computer.